How to use social media for excellent marketing of your dental surgery

When it comes to marketing for dental surgery, you need to go online.

Even though dental surgeries are not run virtually, research shows that as many as 85-95% of those looking for a new dental surgery will do so online, meaning it is the perfect platform to use to attract people.

Social media has become a crucial tool for businesses of all kinds, including dental practices. With the number of people using social media platforms such as Facebook, Instagram, and Twitter growing every day, it is crucial to have an online presence to connect with potential patients and build a strong brand image. 

In this article, how to use social media for effective marketing of your dental surgery will be explored, so you can get more patients into your dental chair for check-ups! 

Create a social media strategy

The first step to successful social media marketing is to create a strategy that outlines your dental surgery’s goals, target audience, and the type of content you will be sharing. Consider what sets your dental practice apart from others and how you can showcase that through social media. Also, identify the social media platforms where your target audience is most active and use this to build your dental marketing plan. If you aren’t sure where to begin, it may be worth talking to a marketing team who specializes in this area to help you.

Use high-quality visuals

Social media is a visual medium, and it’s essential to use high-quality images and videos to attract attention and create a professional image. So, no stock photos! Share pictures of your dental team, before-and-after photos of your patients’ dental transformations, and any awards or recognition your practice has received.

If you do not have a professional photographer on your dental team, it is worth looking into this to help boost your website. Also, on your website, you will want to have biographies of your staff, which will need to have high-definition pictures to look professional and to prepare nervous patients for their check-ups!

Share educational content

Educational content is a great way to engage with your audience and build trust. Share tips on oral hygiene, information on dental procedures, and any news or developments in the dental industry. By providing useful information, you position your practice as an authority in the field and build a relationship with potential patients.

Encourage patient reviews

Patient reviews are crucial for building trust and credibility online. Encourage your patients to leave reviews on your social media pages or on review sites such as Google and Yelp. Respond to any feedback, both positive and negative, and show your patients and potential patients that you value their opinions and are committed to providing quality care.

Run promotions and contests

Running promotions and contests is a fun way to engage with your audience and attract new patients. Offer discounts on dental treatments or hold a contest where followers can win a free dental cleaning or whitening treatment. Make sure to follow the rules and regulations of each social media platform when running promotions.