4 Discreet Ways To Use Your Company Logo

How well do you utilize your branding and logo as a business? Your logo is one of the main ways that customers will recognize you, and the beauty of a well-designed logo is that it can be flexible enough to be used in a variety of ways. To ensure your logo is versatile, consider using simple shapes and colors, avoiding intricate details that may not be visible in smaller sizes, and testing its visibility on different backgrounds. Far from being placed on a sign above a store or entranceway or on your letterhead, your logo can be used in many different ways to help you support your marketing message and build brand recognition in a more discreet but still highly effective way. This post is going to look at some understated ways you can use your logo to support branding and make a bigger impact.

On Packing Tape

Imagine the impact of your branding on your packing tape. This seemingly simple strategy can be a game-changer for your deliveries. By imprinting your logo on various types of packing tapes, you not only elevate your packaging but also infuse a touch of professionalism into your deliveries or even purchases from the store, leaving a lasting impression on your customers.

Staff Uniforms

Employee uniforms are an excellent way of helping people identify who works for your company so they can get the help they need. But far from having a plain, unbranded uniform, you need to have your logo emblazoned on it in some way to help you further your marketing message. Think of all the places that employees will go when wearing their uniform:

• Grabbing lunch on the way in.
• Stopping off at school to pick the kids up on their way home.
• Heading out the doctor’s office.
• Using public transport.

The more places they go wearing a uniform with your logo on, the more people will be exposed to your brand.

Reusable Bags

Giving out reusable bags with your logo on them for purchase over single-use plastic or paper bags can be a great way to gain exposure. However, it’s important to consider the cost of producing these bags and the potential environmental impact of the materials used. The more people use the bag, the more likely they will be to spread the word about your business. Think canvas bags, jute bags, and more to not only give your customers a more sustainable shopping experience but also increase branding options that can work well for your business.

Social Media Profiles

Using your logo on your social media profiles is an excellent way to help you reinforce your branding and ensure that customers know this is your profile and find you more easily. The more digital assets you have that use your logo, the easier it will be for people to recognize your brand, and it allows you to create a more cohesive image. So avoid creating specific media for your social media profiles and instead use your logo as an easily identifiable way of finding you and building that all-important exposure to others.