It wouldn’t be wrong to say that hosting a trade show or exhibition is definitely one of the best marketing strategies for all jewelers out there.
And why not? It allows them to attract new customers by showing their unique designs and innovations.
In fact, research shows that many jewelers have also ended up skyrocketing their sales graph with the help of trade shows and exhibitions.
But did you know that such trade shows can act as a target for the nasty thieves out there? You’ll be surprised to know that many jewelers have to face robbery threats right before their trade show.
Thus, if you are also planning to host your very first jewelry trade show, you need to ensure that it is all safe. Ensuring security in your trade show is not just important to safeguard your jewelry collection but also for the visitors.
That’s why here we have some security tips that can help you ensure high safety standards in your jewelry trade show. Keep scrolling to learn more about them.
Be discreet about your planning process
You should know that ensuring securing such important events starts way before you start welcoming visitors.
This means that you need to form a planning committee with people you trust so that the planning process of the trade show can be kept a secret. Obviously, you wouldn’t want your plans to get into the wrong hands.
If your jewelry collection is getting transported for the exhibition, make sure you stay discreet about the travel plans as well.
Use the latest security measures
As a host of a jewelry trade show, it is imperative for you to realize that the security needs of the event should be on the top of the priority list.
And you can do that by securing your event with the latest security measures.
This means that you would need to install surveillance cameras throughout the venue. Make sure you cover everything right, from the entry points and halls to corridors, parking lots, and basements.
To ensure utmost safety at your event, you can consider going for uniformed security professionals. Such trained experts can ensure that everyone who attends your event is authorized and has proper credentials. They are also responsible for looking out for any potential loopholes in your security plans. In addition to this, if you’re looking to protect certain high-value clients in and out, the benefits of trained protection dogs cannot be understated. Sometimes, it’s important to note only protect the merchandise but those responsible for handling or selling it.
Bonus Point: Don’t forget about the insurance
Industry experts suggest incorporating insurance in the security plan of your Jewelry Trade show. Ironically, many jewelers tend to skimp on it.
See, even though you have a full-fledged security plan, chances are that things can go wrong. That’s why it is always important to have insurance to tackle any emergency.
For this, you would need to discuss your policy options with experts and find the one that can secure your entire collection.
Hosting a jewelry show might help you reap the benefits for your collection, but it also brings certain risks.
So, use the tips mentioned above and ensure your event’s utmost safety and security.