The Importance of Packaging: 5 Reasons to Invest in Custom Product Packaging Design
The quality of your product is definitely an important focus, but so is presenting that product in a quality light. Regardless of whether you operate an eCommerce store, a brick-and-mortar establishment, or some combination of the two, how you package your products can set you apart from the competition, attract new customers, and promote brand awareness.
As a small or new business, you need to do everything you can to compete with the big dogs. In the following paragraphs, we’ll explore several of the main reasons to consider custom packaging for your products.
- Save Money on Packaging Materials
If you don’t work with a packaging design agency to create appropriately sized boxes for your products, you may end up having to use boxes that are too big. This will force you to use extra packing material to keep the items inside from rattling around.
Custom packaging ensures your products are secure during shipping and arrive at their destination undamaged and in good working order.
- Increased Sales
People love to receive their items in appealing, sturdy packaging, especially when they shop online. Present them with inadequate, poorly designed packaging, and they might not be inclined to order from you again.
Give them colorful, eye-catching packaging to add value to your brand and encourage people to order again and spread the word about your company. Beauty is in the eye of the beholder, but high-quality, attractive packaging appeals to everyone.
- Build Brand Awareness
It’s hard to estimate how many hands a package passes through or how many people will see a box during the shipping process. It’s also difficult to guess how many people will see a bag as it’s carried through a shopping center. These opportunities for creating brand awareness are crucial and shouldn’t be ignored if you want to spread the word about your awesome company.
Customized packaging designed to protect your product is important, but so is adding your logo to the outside of a bag or box to let people know who you are. It’s cheaper than you think, and you’d be surprised by how much of an impact this can have on people who see your customer with the package.
- Customers Feel They’ve Received a Quality Product
Of course, your product is of the highest quality, but if you present it in a plain brown box, it might not look that way to the consumer. Adding your company logo, some great colors, and/or some graphics to the outside will give consumers a sense of superior quality from a company that cares about its customers.
- More Opportunities for Marketing
Working with a packaging design agency is an extra expense you may think you can’t afford. However, if you consider today’s social media culture where influencers constantly share unboxing and review videos, you can’t afford not to have custom packaging for your products.
The more appealing your packaging, the more likely people will be to share themselves unboxing and using your products on social media. This increases brand awareness and encourages word-of-mouth advertising that doesn’t cost you any more than the money you paid for the customized packaging.
Every business owner hopes their business becomes a household name, but it’s hard to reach that goal when nothing about your product screams “unique.” With custom packaging design, you achieve several goals at once. You can look forward to increased sales, happier customers, monetary savings thanks to less packaging, more marketing opportunities, and increased brand awareness overall.